Dropped my prime subscription when they added the first lot of ads. I don’t buy enough stuff to make the free shipping worth it on its own, and was mostly there for video anyway, so having ads immediately killed the value proposition for me.
Honestly, it's been fine. It turns out a lot of other retailers have almost caught up to Amazon with choice and some even shipping speed.
The other places I check are Best Buy for anything new and Newegg. They often are equal to or beat Amazon’s pricing, and returns with Best Buy are easy.
Walmart+ has a Paramount+ subscription I’ve logged into exactly once - to claim some $10 new signup deal.