I'm still salty about the bafflingly stupid decision to become little more than a cellphone store.
I'm still salty about the bafflingly stupid decision to become little more than a cellphone store.
What happened to Radio Shack is pretty sad. I get that the business simply wasn't going to sustain at that scale as consumer tech evolved, but RS caused their own decline way sooner than it should have happened. Becoming a high pressure cellphone retailer was a stupid idea, and I remember their selection not even being that good to begin with. And, like Kramer from Seinfeld said, Radio Shack really wanted your phone number for purchasing something as simple as batteries. Today, phone numbers are asked for all the time when purchasing something like groceries, but I remember Radio Shack being overly aggressive in getting your phone number. Meanwhile, their electronics component inventory kept dwindling.
At least with Fry's Electronics, they still had a lot of components on the shelf right until the very end, as ridiculously overpriced as they were, whereas Radio Shack seemed to dismiss its core audience.
Silicon Valley's convenience store when JDR Microdevices, Graybar, and such weren't open... such a tiny addressable market that vanished to zero and failed to keep up with the advent of the internet. Other regional shops in other regions like B & H Photo at least figured out how to sell to a national audience and keep parity with their brick & mortar to complement each other (MicroCenter and Central Computer Systems also managed to survive). Fry's carried overpriced oddball inventory and failed to focus as Amazon, eBay, and Best Buy grew while even CompUSA (the long-time tech hypermart) died.
That was a little after my time, but back in the 90s my second job after I got tired of being a dishwasher was at Radio Shack.
During the brief time I worked there if I sold a single Tandy Sensation! (had to say it with the exclamation mark) the profit on that sale would exceed, by a lot, every single component we sold the entire month, and as an awkward teen I sold a lot of Tandy Sensation!s per month.
At my store, when I worked there, electronics parts took up about a quarter of the square footage of the store but was practically none of our revenue.
The only people buying electronics parts were church AV guys trying to fix a worn out 1/4" jack or blown capacitor in an amplifier.
Can't pay rent on those guys.
As an outsider I watched the parts shelves go from most of the back of the store to a single set of drawers to nothing and I can't say I blame Radio Shack. A lot of time was spent inventorying a mindboggling array of components, none of which sold in volumes great enough to justify the expense or the space.
I would walk to to my local radio shack at least once a week for different parts for a few years as my friend and I were constantly modding our consoles, breaking our computers, and making little gadgets.
I’d love a place I could walk into now and get a breadboard kit or a potentiometer, and it’s just not there.
Microcenter. Granted much larger and fewer store model, not a slot next to Orange Julius.
But RadioShack was famously cluelessly managed for years.
https://theonion.com/even-ceo-cant-figure-out-how-radioshack...
This made me chuckle.
Tough too to get by on small parts for minor repairs when things break rarely and then aren't worth fixing. Time was grocery stores had little tube tester kiosks, you know. That said, Batteries Plus seems to have a business.
Incredible Universe was very similar to Frys and catered mostly to consumer electronics. https://en.wikipedia.org/wiki/Incredible_Universe
I remember some buzz around carrying Arduino not long before they went out of business. They drifted away from the DIY scene into cellphone kiosk territory. Maybe if they shuttered a bunch of stores and leaned into the new era of DIY (Arduino, 3D printing, drone parts) they might have survived.
So what choice did they have to sell the item that replaced most of the store?