"Nowadays, if you "Like" something, then that something can pay for the privilege to insert whatever stories it likes into your friends' facebook feeds, under the heading "so-and-so likes such-and-such" followed by your own message."

I find myself wanting to set up a Facebook account just to start screwing with that. Is it something that can be screwed with? ("jerf liked Crest brand toothpaste! He said: 'When you get home from a long day of work and just really need the unctuous feel of something smeared on your feet, there's nothing like Crest Toothpaste. Mmmm.... yeah.... oh my.... pics soon.'") Getting someone else to pay for that would almost be worth it.