I'm curious if there is anyone who has any resources or anecdotal observations on why and how individuals/groups are spinning up bots that seems to be pushing the internet to this new reality. I've found a pretty interesting analysis of Meliorator[1], which is specific to foreign influence. But it seems like there are pieces missing for me.
Is engagement and ad revenue so great that it's worth setting up infrastructure to pump out this type of low effort 'content'?