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I have a CEO acquaintance who bumped up their LinkedIn posting substantially in the last year - tons of long form “this is what I’ve learned running my company” posts. I asked a friend there how much time that CEO spends crafting these multiple posts a week and they said 0, he hired a ghostwriter to post on his behalf.

Smart I guess but feels totally disingenuous.

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The only time I go there is when I get an email request for a new contact that is someone I work with. My company is huge and every 6-12 months I'm on a new project with 10 new people so that usually triggers a bunch of new connections.

When I login 99% of the posts are from a handful of small business owners and senior managers. It's all press release garbage about how they or their company is doing an awesome job and you should talk to them about whatever they are selling or doing. No thanks.

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