Focus on this question: “Is general intelligence at some level valuable at a particular price point?” General intelligence is generally valuable, so there is a pressure to advance it, whether by improving capability and/or decreasing cost.
Now the question becomes empirical — what kind of general intelligence can be built that achieves certain parameters?
Aiming to exceed the power efficiency of the human brain is a tempting target. (Whether it is wise is another question; what happens when human intelligence doesn’t provide competitive advantage?)