You may be forgetting that ChatGPT has 10M paying customers. Not to mention everyone that pays for Claude Pro, Perplexity Pro, and so on.
The math doesn't work for them to have 10m paying customers. It's not even close.
According to who?
https://www.theinformation.com/articles/openai-coo-says-chat...
[1] https://www.bloomberg.com/news/articles/2024-09-05/openai-hi...