That paper is unserious. It is filled with unjustified assertions, adjectives and emotional appeals, M$-isms like ‘BigTech’, and basic misunderstandings of mathematical theory clearly being sold to a lay audience.
It didn't look especially rigorous to me (but I'm not in this field). I'm really just here because we're doing that thing where we (as a community) have a big 'ol discussion about a press release, when the paper the press release is about is linked right there.
Yes, I place it roughly in the "Stochastic Parrots" cluster of articles.