55-to-64 demographic now boasts the highest rate of entrepreneurship in the US
washingtonpost.com
washingtonpost.com
The linked Kauffman PDF says (page four) that they can't distinguish between business with high growth potential and others for the purposes of this study.
[EDIT: modified to include definition before I saw klochner's reply]
More likely they're just unemployed and working odd jobs.
Apparently what he means is the power to have stuff marketed to you, to be a targeted demographic. I don't see how that's desirable.
More interesting is that the latino population has seen a marked increase (+100%) in entrepreneurial activity since 2000.