Information is exploding and global available Attention doesn't grow. People who pay attention to one thing, can't use the same time to pay attention to something else.
So govts and corps fight over this common pool of Attention using the Media (TV/Movies/Radio/Social/News/Sports/Gaming etc etc), just like they fought over land and oil and other natural resources. Media is literally used like front line troops of colonial empires in Attention capture wars.
But no one wins as long as Global Human Attention isn't given purpose. We await someone or some group to articulate that vision. Until then people working in Attention Capture fields will keep amusing us to death.