Not if you have security compliance rules you need to comply with in order to get customers, and those rules stipulate a password rotation schedule!
If you want them to change the playbook, it'll involve some schlub having to run from pillar to post between those organizations, trying to get everyone to agree to a change to this policy, and you can bet he or she is not paid or motivated to do this. If another vendor comes along who will go with the flow, they get the sale.