The prize is very underwhelming. If they really want people to spend effort on it, they need to make the prize worth it.
Depends what it is. Long as it’s not something you could steal yourself. Ha!
Or perhaps... a subway seat? https://new.mta.info/document/85661
Plus the MTA has a huge budget crunch. I really don’t think they could justify spending money on something with such an unclear outcome.