My real wake-up call was the introductory class in my data science master's program. We spent a whole week learning about all the clever tricks Harrah's data scientists found to keep people in the gambling halls. The course's instructor really lionized Harrah's for doing this, and loved to talk about how much profit it made for the company.

For my part, I was horrified. I couldn't find a way to see some of these tricks the use as anything but a form of highly evolved confidence artistry. Legal con artistry, sure. But a legal scam is still a scam. Even if the people getting scammed never wise to the scam, it's still a scam.

The arguments about tax revenues and suchlike don't make me feel any better about it. All I see in their success is a demonstration that a great many people will happily turn a blind eye to abusive behavior if they believe they can materially benefit from doing so. And, of course, they never do, anyway. The promises of professional con artists that our communities will benefit if we grant them imprimatur for their operations turned out to also be a scam. Con artists pulling a con; quelle surprise!