Who will also win: Google, OpenAI and other corporations that enter exclusive deals, that can more and more rely on synthetic data, that can build anti-recitation systems, etc.
And of course the lawyers. The lawyers always win.
Who will not win:
Millions of independent bloggers (whose content will be used)
Millions of open source software engineers (whose content will be used against the licenses, and used to displace their livelihood), etc.
The likes of Google and OpenAI entered the space by building on top of the work of the above two groups. Now they want to pull up the ladder. We shouldn't allow that to happen.