It sort of remains to be seen whether they can actually make that cash - they're no longer the only game in town, and while they have an obvious adoption and brand name recognition advantage in their industry, they've also been running real hot on investor funding on the assumption that more processing power is what it's gonna take for them to stay competitive and continue improving. But they're gonna have to fight Google and Microsoft on that front. If there is a general plateau coming up in all of these models, or they fail to keep pace with their extremely well-supplied competition, it might not be so easy to convert their position into money.