He's paying $95 per shirt, $13 for a undershirt, $10 per underwear.
Cheap shirts have terrible collars with no shape, poor cloth that doesn't drape properly or feel nice on your skin, shit buttons (Not MOP or even horn), paper thin plackets, usually boring or gauche fabrics/patterns, etc. The list goes on.
I understand this sounds insane to people who don't care about clothes, but these things matter to me. A shirt that lacks these things looks terrible to me.