The WordPress trademark guides say explicitly that "WP" is allowed to be used by others. Several other parts of the wording the WP Engine uses are also explicitly allowed. So your whole first two paragraphs are mistaken.
Essential Wordpress
Core Wordpress
Enterprise Wordpress
WP Engine is explicitly not doing that.
https://pbs.twimg.com/media/GYPsyoSbwAACO7X?format=jpg&name=...
https://www.godaddy.com/en-ph/hosting/wordpress-hosting
Or a recent hosting provider I interacted with in a 3rd world country:
https://client.absolutehosting.co.za/store/wordpress-hosting
Come now, this seems to be a huge abuse of "trademark" of a term. Wordpress may be open source, but having the actual name of the "Opensource" thing be trademarked by a non-profit (that's also who-knows-how-much controlled by a for-profit entity) seems like such a dick move. I'm gonna start adding it to my list... OpenAI, Mozilla Foundation, Wordpress.
Edit. Side note:
I looked up the Linux trademark usage guidelines. Looks like half the internet is infringing on this one too if you squint. So maybe this all boils down to a case of "Don't be a jerk" that some entities adhere to when it comes to protecting their trademark, whilst others like Automattic use it to bully competitors.
I get the "ick" factor here, but there doesn't really seem to be a better alternative. If "OpenSourceWare" isn't trademarked by non-profit "OpenSourceSoft", the options are either a) no trademark, and it's a free-for-all where the biggest marketing budget and SEO teams get the biggest return on mindshare and search results or b) Oracle gets the trademark and nobody else is allowed to use it.
Look at it this way - WordPress is the #1 platform for websites. It is a free, Open-source, and huge asset to the community. Are you going to shit on the guys who made it and gave it away because you have some sympathy for some overpriced, hosting company?
If the Wordpress team disappeared, it would be a tragedy. If WP Engine disappeared it would be nothing.
>For information regarding the Linux trademark, owned by Linus Torvalds, please see the Linux Mark Institute (administered by The Linux Foundation). Your use of the Linux trademark must be in accordance with the Linux Mark Institute’s policy.
Which links to this page: https://www.linuxfoundation.org/legal/the-linux-mark
Free and open source software does not, and has never, required giving up trademark rights. I think the GPLv3 is even explicit about this.
In the Windows case it's fair use of the trademark because you're reselling something you previously bought. That's not applicable here.
WordPress is open source software, but a hosting service has a variety of characteristics unrelated to the nominal software. Besides, WP Engine are disabling key features of the product: of course that's misleading.
and arguing that “wp” doesn’t mean “wordpress” and therefore is allowed, is exactly the same as me selling “msengine” for microsoft products, and telling everyone “ms” doesn’t mean microsoft. we all know what it stands for for, and if you weren’t sure, you can jut scan the page and see it’s clearly associated with wordpress. if that’s the basis of the legal defense wpengine wants to make in court, they are truly f’d.
Straight from the Wordpress trademark page that was just recently changed to talk shit about a competitor:
this is going to be just as flimsy of a defense as “mikerowesoft”
I am already running out of popcorn.
Of course not. They will (if it goes that far) point out that their use of WP is explicitly in line with the trademark holder's public guidance on that exact point.
You can't tell everybody that it's fine to use wording like that and then sue them when they do it.
> The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit.
Now it's been updated to say this:
> The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.
It's pretty clear that WP Engine has been in compliance with the old trademark policy and that the new one is acknowledging that they don't have legal standing to demand anything about the WP abbreviation (not least because they waited so long to complain about the usage) so they're instead inserting a petulant and childish slight.
http://web.archive.org/web/20240101165105/https://wordpressf...