The vast majority of startups fail. Most attempts at business will fail. It's just the nature of things.

But I think a not uncommon pattern with "too big to fail" startups is that they can change their definition of success or failure in order to claim victory. Or at least, in order for Sam to do so.

They might not reach the stated goal of AGI or even general profitability, but if Sam and some key investors manage to come out ahead at the end of their maneuvering, then I'm sure they'll claim victory (and that they changed the world and all that pomp).