I think this is a myth. I wish years ago someone had told me all I needed to do was walk up to someone I found attractive and say "Hi, my name's Tom, how're you?" The day I started doing so, my dating life was revolutionised.
Actually, this applies to most situations: parties; conferences; seeing a new face at work.
With exception of special cases (maybe alpha males or older women), women on the average have is so much easier when it comes to finding their partner.
Again, I disagree; just like hiring someone, how do you sort through the cruft to find the jewel in X number of applications? I'm not talking about seeking perfection, just someone whose quirks - and we all have them - you can tolerate enough to enjoy a successful relationship.