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Are you going to be "just asking" other businesses as well? Or does it only apply to competitors of Automattic?

As long as competitors of Automattic does not infringe on the trademarks owned (in the case of WooCommerce) or licensed (WordPress) by Automattic, I don't see any reason for us taking any action.

I would personally ask everyone to at least try to contribute back to the open source projects they rely on though.

Honestly I tried at one point, but the community was rather hostile and unwelcoming.

I help out with Godot sometimes and it’s far more welcoming and low friction.

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