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> my kid’s iPad

That is a more fundamental problem.

People said the same thing about kids reading books.

Is your position that, since people said the same thing about kids reading books, then there is nothing we can give kids that will have a negative outcome on their development? A book can only be read, which requires cognitive effort. iPads can be watched and listened to, which requires no cognitive effort. It's obvious which one kids will choose to do.

You intrigued me - what was the opposition to kids reading books?

As opposed to any old Saturday morning cartoon? I was about to say "without the ads", but Netflix is pushing those hard. They're all designed to keep engagement.

I'm not sure what people expect kids to do on iPads except watch stuff, 99% of the time.

I mean from the point of view of McDonald’s I mean Disney no no the tobacco companies, it was probably idea of the year.