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For some reason I read that as "con-trepreneur" and thought "yeah that fits much better" until I re-read your comnment.

Dan Olsen of Folding Ideas on YouTube has a great video about contrepreneurs as a concept.

https://youtu.be/biYciU1uiUw?si=16FKN4fTFj9kSvNZ

"contentrepanation" - bore a hole into your skull via content.

contentomy

I'm never gonna remember that

You won’t need to. If it’s a thing it’ll be in 10,000 SEO spam headlines, on every other social media everything and repeated on TV newscasts and 1 out of every 2 podcasts.