How to cut through all that noise
There’s just so much nuance—every product, market, and personal goal is different.
But here’s one piece of advice I’m 100% sure about.
To give you a bit of background: when I first started out in the SaaS/entrepreneur space, it felt much smaller and a lot more manageable.
The communities were tight-knit, and it was WAY easier to follow good advice without getting overwhelmed.
Founders were more focused on genuinely helping each other, and the space sort of regulated itself - bad advice didn't really spread because it was quickly called out.
Now the space is really huge, and it's hard to know who to trust or what advice to follow.
If you're just starting out, here are some tips on how to cut through all that noise:
• Follow people with real skin in the game: Don't waste your time on people who haven't built something real. Listen to those who've got something to show for their work - someone who's been in the SaaS trenches and knows what they're talking about.
• Look for advice from people JUST ahead of you: Yeah, it's tempting to follow those big names, but they're often playing a different game at a higher level, and most likely their advice isn't really applicable to where you're at. Following people just a bit ahead of you can be way more useful and actionable.
• Find makers in similar markets: This is key. Not just B2C or B2B, but find founders who are in the same kind of market. They're likely facing the same challenges as you, and their strategies will apply much better to your situation.
• Match their goals to yours: If you're bootstrapping and building a lifestyle business, don't follow advice from someone who's focused on raising VC funding and shooting for unicorn status. Their approach will probably send you in the wrong direction since they're playing with different rules and resources.
It took a bit, but following the right people made a HUGE difference for me. Hope this helps you too.