Maybe its because I can't tell if brings up animalistic connotations (a pack of feral hipsters picking at the remains of an endangered podcast on the Serengeti), or if they are intentionally being elitist ("It would be a waste of time to simply read Chomsky's work, an educated person would make the effort consume it.")
What most consumers want doesn’t align with what is healthy to eat. You could get water and a decent salad from chick-fil-a, but when nobody buys the health options they eventually get taken off the menu.
"Content" is a commodity. I don't see a huge difference between the folks who view creative work as "content" and talk about it as if it's fungible and can be valued per uni of weight, and art speculators who buy up works of art they've never seen and then leave it warehoused in some freehold somewhere.
I can't really blame people who do creative work for catering to folks who think about their work this way - everybody's got to eat - but I'll still gladly bemoan the pervasive cultural debasement.
However, attaining very high levels in that game requires a depth of skill, strategy, and math that is constantly startling to me, and I used to play card games professionally.