It adds up over time. I used and liked Google domains for a bunch of websites, and was disappointed when that was axed and all my domains moved to squarespace (and have since transferred them all out). I used the Google podcast app on my phone, and that was killed and replaced by YouTube music which is a horrible replacement.

I used to buy in heavily to the Google ecosystem and trust it as a pretty solid go to option for anything they offered, now I'd be really hesitant to use it for anything critical. I have even been wondering if my longstanding gmail email address will someday be a liability.

Those two examples were probably smaller services but had their effects on different populations. When you add up all the things that have been ended by Google it can really contribute to their overall brand image. Some things can trickle down from more technical users to less technical. I think chrome was first adopted by a highly tech literate population before breaking into the mainstream, and if that population starts to mistrust Google it could hurt them in the long run.

I think there has been a pretty major shift in Google culture and product strategy and I'm not a fan of it.

https://killedbygoogle.com/