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Most sites' users aren't technically sophisticated enough to know how to or want to use Gravatar.

This user is perfectly sophisticated enough. However I refuse to use Gravatar since it requires having a Wordpress account whose terms and conditions I will not agree to.

I don't recall having a wordpress account and I've been using gravatar for about three years now.

Well you hit this page: https://en.gravatar.com/site/signup/

They send you an email that says this:

By signing up for a Gravatar account I acknowledge that I have read and agree to the Terms of Use and Privacy Policy located at the following link:

https://en.gravatar.com/site/terms-of-service

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