“What will be achieved once this is completed is that the installed app disappears and cannot be downloaded again, thus breaking the cycle of digital piracy. The only way [Magis TV] could circumvent this is to develop a new app where we would be waiting for them, ready to do exactly the same thing once we identify it.”
... Or they add another step to the distribution or sideloading process that mutates the apk with a little bit of random data so that it won't have the same hash and thus won't be identified for deletion.