I mean, come on! To treat this as a proper security vulnerability just gives too much leeway for these fast-and-loose businesses/systems. It will just encourage more such crap to proliferate.
I am with the author on this one, I am fairly certain the issue of this was raised internally already, probably multiple times. Fortunately for the business, their management did the right decision - focus on quick and easy features, security is a non-issue, we will just blame the hackers and have legal channels deal with them. I mean, you even have people here berating someone uncovering gross negligence for Google-backed company. Why would businesses bother with basic security when they can play the victim so damn easy?