A very small proportion of the general population falls for Nigerian scams, so I don't think that's a good example.
And falling for a Nigerian scam requires a much higher level of gullibility and a higher level of buy-in from the victim than merely letting somebody else set your expectations with careful phrasing.
My point isn't that everyone would fall for it, but if there are enough people who fall for more blatant scams that you can build a hugely profitable business off them, there's certainly a considerable number who would fall for this.