That's exactly what this game feels like: a sweatshop. The auction house ruined all the excitement of the game for me - instead of gearing up through farming, they eliminate the "slot machine" appeal of the game by making the only way to gear up through the auction house. Basically, this means you're just running around mindlessly trying to collect as much gold as possible. I played Diablo 2 for 4 years straight; I played Diablo 3 for 2 weeks straight and shelved it. I did the same with SC2 as well... Blizzard games seem to have lost the magic for me. Obviously, I blame activision.