Short answer: Blogs.
Long answer: Blogging. Seriously. Write about interesting topics related to your startup. Start to pique people's interest in your product. That's where the best (and free) traffic comes from.
Long answer: Blogging. Seriously. Write about interesting topics related to your startup. Start to pique people's interest in your product. That's where the best (and free) traffic comes from.
It's also worth mentioning that blogging gives you a great way to go after the long tail.
If you can answer that, briefly, in your pitch, you'll have a much easier time pitching people with success. The "My product is awesome. Here are the features. Write about me." approach rarely works.