The person on Twitter clearly asks about the business. The author then proceeds to write 18 points about his day, only five of which are actually about the business, including some gems like, "Crank through todos".
Does this guy think he's a celebrity or something? Why am I interested in his personal life whatsoever? He's the "CEO" of a small company most people have never heard of.
Someone in the comments asks him why he calls his phone an iPhone, rather than just a phone, to which he replies that he wants us to know the all the details and specifics. Oh, so you go into detail about how eating right away boosts your metabolism, but 3 hours of the day is "meetings"? Thanks for being specific.