It's been more than a decade since google results were distinguishable from bing results. Both spam you with commercial crap.
> This may be so, but there is no competition that's even 10% better than Google.
Kagi is much better than google. I have no clue what their baseline search quality is like, but I don't care because I can customize it enough to far outstrip quality that google can provide as google refuses to provide (or has actively disabled) the tools necessary to make search useful, like allowing the user to blacklist domains against all their searches or prioritize certain domains. Which is dumb, because how could they know what sort of results i value if they refuse to ask?
What we really need is an engine that excludes all commercial results, and an option to exclude sites with ads. That'd be a goldmine.