But I think if you photoshopped someone into an advertising image in a way that made them appear to endorse your product you would probably very quickly be hit (and lose?) a lawsuit right?
So I’m increasingly of the opinion that it’s not the tool that needs to be regulated, but the use of the output.
Clone voices? Fine. Clone voices for deceptive or commercial purposes without the person’s consent? Not fine.
But then how do you prove it, what is deceptive, what is non-consenting voice cloning, yadda yadda.
I imagine we will shortly see a raft of YouTubers adding “do not clone my voice” notices to their channels like the Facebook “by posting this notice you remove all rights for Facebook to steal the copyright in your photos” spam posts that were doing the rounds at one point.