Say you run a business. Someone posts false allegations about you. Do you:
1. Answer them, and risk: a) inflating the story and keeping it in the press, b) being treated negatively by many bloggers/internet pundits who don't believe you because you're a company vs. an individual, c) risk saying something that will later hurt you in court?
Or:
2. Listen to the advice of your lawyers, who tell you that it's best to keep silent?