UK public washing their clothes too often, says major laundry brand

yeah you're on to something. What I would want as first and reasonable step is to talk about absolute numbers of CO2 per person(/state/company/whatever). Only then talking about reducing (e.g. in percentages) does make sense. Instead we have all the campaigns about this or that that don't really adress the general issue that it's all about _absolute_ counts of e.g. CO2 (or in this case microplastic).

But I want to give the article some slack: They basically said that in the UK the number of wash loads increased by nearly 10% without any positive effect (my interpretation); thus we may reduce our amount of wash loads by at least as much again. Also helps with the bills.

Every day we see some new article about how much of a complete piece of shit westerners are and if they just sacrifice this one luxury we will save the sea turtles.

I don't want to hear a thing until the largest polluters are reprimanded by world government first (india, SEA, africa). I have never thrown a piece of trash onto the ground let alone into a body of water to end up in a turtles stomach.

it's always popular to blame the corporations when the end users fund these corporations

Is water use during chip production on the same magnitude as fracking? Genuinely curious as I didn’t even know it was at a level that was considered wasteful

The fascinating thing about showering is that there are quite a lot of ways to reduce your consumption of heating or water. E.g.:

- shower less often (e.g. to have one day every 10 days without showering means saving 10%!)

- shower with cold(er) water

- shower a minute or two shorter (also please stop showering in the middle for the soap)

- use a different sprinkler head that uses less water or don't crank up the tap as much

well, at least I find it fascinating...

seriously, how do you smell yourself? People who have BO don't even know they have it until somebody tells them.