IMO the least known, yet most powerful, driver to understand the world in the next century. The commodification of everything - including deeply personal and abstract things like attention and love - have been commoditised. Not in the abstract, rhetorical sense that Marx and other such people mean, but in the engineering sense where liquid exchanges with sub millisecond latency are trading such commodities. Everyone is constantly playing a game against a quasi omniscient, unblinking entity, trading everything from fragments of attention to romance. And humans are hopelessly outmatched as the entity has orders of magnitude more information, computational power and vast ability to restructure the market to it's advantage.