How can I get these people’s attention and sell them the tool?
I would love to get ideas for selling to marketing folks.
A couple of things you may want to do: 1. Try to sell in person so that you can observe the reaction. 2. Find a champion in the company who may get the most value, talk to him/her before pitching to their director/VP. 3. You may need to validate if they are aware of the problem you are solving, what are they currently doing, and how you do it better. Once you identify this, create an email sequence to target each of them with different subject lines.
1) What does the tool do? 2) What your ICP is (ideal customer profile) 3) How you're reaching them 4) What you're pitching
I’m assuming it’s something marketing related if you are targeting marketing people though.
Do you come from a marketing background? As in - is the tool something that you knew there was a need for, or have you built a product based on consulting/market research/etc.
Otherwise good luck finding what you need.