Apple purchased intel's RF baseband division,which was awful, and has been working on it in secret for years. It remains to be seen how this will go for Apple. It is attractive to Apple for cost and efficiency reasons (theoretically they can bury this all on a single SoC if they wish to) not because Qualcomm is bad.
It bears in mind that just because you are good at one thing does not imply you will be good at another. For instance, Intel's networking is mediocre to bad depending on the product or various entities trying to produce MIPS and ARM products failing time and time again.