Apple-focused journalists have historically been especially egregious. Nilay Patel and Josh Topolsky took their maddening approach of covering the Engadget homepage in inane, separate articles for every minute detail of a product announcement (starting with the iPad) to The Verge, and its "success" caused the strategy to propagate onward. No more concise write-ups; it's all about keeping you in a deathloop on the platform. Gotta milk those cult clicks, you know.