They might have done that for O1, but the bigger change is the "runtime train of thought" that once the model received the prompt and before giving a definitive answer, it "thinks" with words and readjusts at runtime.
At least that's my understanding from these two approaches, and if that's true, then it's not similar.
AFAIK, OpenAI been doing reinforcement learning since the first version of ChatGPT for all future models, that's why you can leave feedback in the UI in the first place.