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Really? Peril? We’ll be in perilous danger if we don’t maintain targeted, invasive ad tracking? Get a grip.

I am saying that we should not destroy a major source of prosperity. Targeted advertising is far more effective than untargeted because it lets you show ads to people who might have any interest in what you're selling.

That can be done without the massive accumulation of data on each of us.

You join a Facebook group for fashion? Ads for fashion.

You join a Facebook group for woodworking? Ads for tools.

See how that doesn't require any personal information?

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