Apparently you consider both 2 and 3 ethical, and your ethical company is at least expanding to 2. In that case, your ethical standard is just very different from many (most?) of us; we classify 2 and 3 as “shady as fuck”, and 1 as questionable.
Btw, no I don’t pirate movies (I do sometimes torrent content I already bought because I don’t like the official player). Again, your ethical standard is different from mine, and mine different from people who don’t torrent at all, for instance.