Heck, If I look real hard I might even find some California based companies that don’t pull exclusively from ancient Californian lore.

Marketing... These not-so-famous-yet Chinese firms have picked up what the West has been doing and are trying to cut out the middle-man. Essentially the West's MO has been to buy cheap no-name generic stuff from china, have them colored/branded/packaged, and then slap on all the necessary product packaging stuff on the packaging (including a "Name"). Essentially acting as a middle-man that doesn't actually produce the product, barely does any QA and just adds a thin veneer of this being an actual "company" that manufactures and sells this product. Sometimes they use a fancy term like "white labeling".

Here is such a company in the South African context that's super obvious about it: https://www.loot.co.za/search?cat=b&brandcode/leisurequip

This is happening a lot in many product categories as a way to market effectively for international audiences, without some of the mistakes Chinese firms have historically made. Borrowing from other cultures is easier. For example in audio, Hifiman is a Chinese audio company that previously used alphanumeric names for their headphones but now uses various Hindu or Sanskrit (?) words to name their headphones and give them more of a “theme”.

I assumed it's to attach to the "as" naming prefix, asus, asrock, asmedia, etc.

Maybe something about hammers ? Or rainbow. They said they binned that korean chips, wonder how ? ;)

Anyway, we are better not buying pure american chips (they burns) and soon to be on terrorists linked list if we own one - x86 goes military ! I'm somewhat worry about them now - x86 means Windows everywhere ?

And that "AI PC", whatever it is, I already hate it...

Stargates and wormholes.

they are sg1 fans

It's a big step up from names like FDSOOJVX.