Have you even met Americans? We're terrible at this kind of thing.
Find me a modern US exec willing to actually invest in a risky hardware prospect, rather than throwing a billion dollars into real estate or "content" that can be filled with ads.
With the benefit of hindsight, it feels more like Intel and Apple were in a race to see who would outsource the Mac chip first. Since Apple already had the supply chain set up for the iPhone, cutting Intel out of the equation was mostly just a matter of designing an SOC. They took the opportunity, and now we're seeing Intel glumly admit that they too can be energy-efficient if they swallow their pride and pay TSMC.