A video by Android: Apple Is Starting to GetTheMessage
youtube.com
youtube.com
Fast-forward to today and we are stuck in "walled gardens" all over again with more restrictions than Microsoft and Adobe ever dreamed of, our devices are hostage, our usage is heavily taxed, our perception of pricing is skewed, our payment options all feed back to a single beneficiary, and regulators seem almost powerless to end it.
RCS was Google's desperate countermeasure to iMessage, which worked superbly for years while Android still had to use SMS. That's why most of the rest of the world moved to Whatsapp, Wechat, Line, etc.