Apple's stated goal is to make Swift a viable language up and down the technology stack, which goes way beyond Objective-C. They are actively working on making Swift viable in baremetal environments, firmware, drivers, etc. IIRC they even referred to it as a C++ successor language at WWDC this year.
I agree that they're not trying to "replacing every other programming language," but they're investing in it becoming a viable language choice in most environments.