> low hanging fruit has been grabbed

I don't believe this. But let's assume it's true. We still have the Barksdale binary: business comes down to bundling and unbundling [1].

After the fall of the USSR the world went unipolar. The Internet was spreading and bundling was business. Now we're Balkanising. Factories and servers on one side of the planet no longer look as reliable from the other. Unbundling, now, is business.

Even if you believe the fruit has been picked, it hasn't been picked everywhere. We have a generation's work replicating Chinese dependencies in America (and vice versa), with the same applying to India and Europe.

[1] https://hbr.org/2014/06/how-to-succeed-in-business-by-bundli...