I'll leave it to you all to debate the ethics of MrBeast's videos, YouTube, and the questionable value of these videos.
Meanwhile, the most fascinating part of this is a glimpse into a new kind of media company, where he instituted a particular process and approach and scaled it up outside of the initial set of producers.
You get the sense he's flying by the seat of his pants into a whole new world, and he's creating the org and the processes on the fly based on what's been successful so far.
The energy, drive and enthusiasm required to create a new model of not only "product" (even one that solely exists to please the algorithm) and company is fascinating.
There are more parallels to startup founders than one might admit.