In manufacturing, you keep spare capacity to allow for more lucrative orders to come in. If you don't expect any, you run at 100%. For instance when Apple pays TSMC all the money in the world to produce the next iPhone chip, they won't be running that line at 70%, the full capacity is reserved.
Or if you're a bakery, you won't keep two or three cake cooking spots just on case someone comes in witb an extraordinary order, you won't make enough on that to cover the lost opportunity.
We run our servers at 70% or even 50% capacity because we don't have control on what that capacity will be used for, as external events happen all the time. A manufacturers receiving a spike of extra orders can just refuse them and go on with their day. Our servers getting hit with 10x the demand requires efforts and measures to protect the servers and current traffic.
Factories want to optimize for efficiency, server farms want to pay for more reactivity, that's the nature of the business.